Groups - Administrators can create an account with multiple groups or sub-groups.   For example, the top-level account could send alerts to everyone, but sub-groups might only send alerts to faculty, students, operations, or the public safety team. Admins can administer these sub-groups.

Branding - Administrators can brand the user interface to make the system look like their own.

Flexibility - Each subscriber can choose how many communication devices they prefer to be reached on.

Subscriber Management - Administrators can view, update, or remove subscribers from accounts,   groups or sub-groups.

Control Panel - This allows an administrator to quickly see groups, subscriber statistics, message statistics.

Reports - Administrators can review reports on activity, subscribers and messages sent.